Fanta, a global CSD brand, refreshed its proposition with "Playful at Heart" and engaged Vietnamese consumers through the "Fanta Lênnn" campaign. The campaign encouraged user-generated content and celebrated the "Playful at Heart" spirit. This year, Fanta plans to refresh its visual identity to better represent its diverse fruity flavors while building upon the brand love and consumption motivation established through previous campaigns.

In 48 hours, we delivered a film, which is the centerpiece for Fanta to engage with "Playful at Heart" people.